Written by: Ryan the Admin at 8:08 pm
Thousands of video clips from Logo programming library now available at LOGOonline.com and across Logo’s federation of super-serving websites
NEW YORK, NY – May 7, 2008 – Logo, a division of Viacom Inc.’s (NYSE: VIA and VIA.B) MTV Networks, today launched the world’s largest central library of online video for the lesbian, gay, bisexual and transgender audience at LOGOonline.com. With more than 1,200 video clips covering every programming genre, the videos are all ad-supported and viewable on Windows and Mac, providing a sampling of content from Logo’s digital cable channel. Another 1,800 videos currently housed at Logo’s portfolio of websites will be added during the coming weeks.
Among the video clips available at Logo’s new video library are classic full-length episodes and clips from original series like Big Gay Sketch Show, Curl Girls and Exes and Ohs as well as music videos, including The Click List: Ultimate Madonna and True Colors. The site also includes CBS News on Logo, Real Momentum documentaries, The Click List: Best in Short Film and Logo’s slate of video blogs. Logo will also include online-only content such as the NewNowNext Awards after show and other original features.
“Before Logo, LGBT people had to go to film festivals or urban art houses for stories that spoke directly to them. Now there is a national stage – on-air and online – connecting LGBT artists with the LGBT audience,” said Lisa Sherman, Executive Vice President and General Manager, Logo. “If community has been the cornerstone of the history of the American gay experience, then the digital revolution may be one of our most important milestones.”
Logo’s portfolio of online properties is currently the number one in the LGBT market with 2.5 million monthly unique users, more than 100 million monthly page views, and an average 54 minutes time spent, the most time spent for any non-gaming MTV Networks site.
All the videos from the online library and LOGOonline.com will be made available at Logo’s federated sites that super-serve the LGBT audience. For example, full episodes of Logo’s upcoming lesbian bar reality series, Gimme Sugar, will also be available at Logo’s AfterEllen.com, which is the leading lesbian site online. CBS News on Logo clips will also be available at Logo’s 365gay.com, which is the leading LGBT news site. By serving niche audiences within the larger LGBT audience, Logo is serving this community in historically unprecedented and diverse ways.
“Logo is finding the lowercase letters in LGBT,” added Sherman.
Technorati Tags: LOGO, GLBT, AfterEllen, Lesbian, Gimme Sugar, News, Video Clips, The Click List, Video Library
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Written by Ryan the Admin - Visit Website
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Ryan is from California. He graduated from USC with a degree in English. In his free time, when he isn't working as a Literary Illusions gopher (er...editor) he enjoys writing short stories.
